Behind the lens.

Storyteller.
Observer.
Artist of the in-between.

A woman with long dark hair smiling at the camera while sitting at a wooden table with a laptop and a DSLR camera in front of her in a bright room with white walls and small potted plants on the wall.
A black circular logo with the text 'RACHEL SALINA' repeating around the outer edge and 'R.S.' in large font in the center.

Rachel Salina Calderon

PHOTOGRAPHER | CREATIVE | DESIGNER

Hey — I’m Rachel.

I’ve always known I was meant to live a creative life — one where I make my own rules and break the ones that don’t fit. As a kid, I swore I’d be a fashion designer. While I may have missed my Project Runway debut, I found something better: a way to weave art, design, and human connection into a career that feels like my calling.

My path has been anything but linear — leading design work for global brands, moving from California to Texas and back again, traveling the world, falling in love, and building a photography business rooted in heart.

Photography, for me, is not a side hustle or a box to check. It’s the thing that makes me feel most alive. I chase the kind of images that last beyond trends — photos that carry the emotion of a moment long after it’s gone. The fleeting, imperfectly perfect pauses. The in-between that feels more honest than any pose ever could.

I’m the photographer who happily wakes at dawn for first light and who lingers long after sunset, chasing those final golden traces. A Santa Cruz native and true beach girl, I feel most at home with sand in my shoes and salt in the air.

Above all, I love people. I thrive on laughter, movement, connection — the energy of being together. I’ll bring direction, humor (ask me about my cow jokes), and a lot of heart to every session. All I ask is that you show up as yourself and trust me to create something you’ll treasure forever.

My Approach

I believe in honest, intimate photography rooted in real connection.

The most meaningful images aren’t posed or perfect — they’re the ones that feel alive, effortless, and true to you. You don’t need to change a thing; you’re already beautiful as you are.

My role is simply to celebrate that.

Contact

My Philosophy

I am based in Santa Cruz, CA. I specialize in honest, intimate photos from authentic moments.

Couples. Families. Motherhood. Boudoir.

I do not believe in perfection, and neither should you. You are beautiful as you are, so let’s celebrate that. I vow to help you act natural, feel confident in front of the camera, and get to know you & be your friend.

Planning is one of my specialties. Ever since I was young, I have been detail-oriented. While my style is candid, I will always tell you if you’re doing something strange with your hand or if your top is riding a little too high, fix your hair and make sure your tag isn’t sticking out.

Our time together shouldn’t feel like a chore, so let me do what I do best — I’ve got you covered.

BOOK YOUR SESSION